The Business of Design: Balancing Creativity and Profitability
The Business of Design: Balancing Creativity and Profitability

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The Business of Design debunks the myth that business sense and creative talent are mutually exclusive and, unlike other lackluster business books, is written and illustrated to captivate a visually thinking audience. For nearly thirty years, consultant Keith Granet has helped design professionals pursue their passion and turn a profit. From billing to branding, client management to marketing and licensing, The Business of Design reveals the tools necessary to create and run a thriving design business in today's ultra-competitive marketplace.

  • Released: June 19, 2012
  • Author: Keith Granet
  • Rating: 4,5
  • Publisher: Princeton Architectural Press; Illustrated edition (June 19, 2012)
  • Total Page: 208 pages
  • File Size: 14359 KB

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